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Privacy Policy

1. Introduction

Serenity Fire (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.serenityfire.co.uk (the “Site”). By using our Site, you consent to the practices described in this policy.

2. Information We Collect

We may collect and process the following types of information:

  • Personal Identification Information: Name, email address, phone number, and other contact details you provide when you fill out forms on our Site or contact us.
  • Technical Data: IP address, browser type, operating system, and usage data collected via cookies or similar tracking technologies.
  • Transaction Data: Information related to your transactions with us, including details of the services you inquire about or purchase.

3. How We Use Your Information

We use your information for the following purposes:

  • To Provide and Improve Our Services: To respond to your inquiries, provide you with information about our services, and improve our Site and services.
  • To Process Transactions: To manage and process any transactions or orders you place with us.
  • To Communicate with You: To send you updates, newsletters, and marketing materials (if you have opted in to receive them), and to respond to your feedback and support requests.
  • To Ensure Security: To monitor and ensure the security of our Site and services.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: Where you have given us consent to process your personal data for specific purposes.
  • Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract.
  • Legal Obligation: Where we need to comply with a legal obligation.
  • Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, provided your rights and interests do not override those interests.

5. Sharing Your Information

We may share your information with:

  • Service Providers: Third parties who perform services on our behalf, such as payment processors and marketing service providers.
  • Legal and Regulatory Authorities: When required by law or to protect our rights and comply with legal obligations.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files placed on your device that help us remember your preferences and improve the functionality of our Site. You can manage your cookie preferences through your browser settings.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or disclosure. However, no data transmission over the internet can be guaranteed to be 100% secure.

8. Your Rights

Under data protection laws, you have the following rights:

  • Access: The right to request a copy of the personal data we hold about you.
  • Rectification: The right to request that we correct or update inaccurate or incomplete data.
  • Erasure: The right to request that we delete your personal data under certain circumstances.
  • Restriction: The right to request that we restrict the processing of your data in specific situations.
  • Objection: The right to object to our processing of your data based on legitimate interests or for direct marketing purposes.
  • Data Portability: The right to request the transfer of your data to another organization or to you.

To exercise any of these rights, please contact us using the details provided below.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and your continued use of our Site after such changes constitutes acceptance of the new policy.

10. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Serenity Fire
Penstraze Business Centre
Truro
Cornwall
TR4 8PN

T: 0800 471 4705
E: info@serenityfire.co.uk

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